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National Repository of Grey Literature

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Marketing Communication in Pharmaceutical Industry: OTC Medicines for Colds Machová, Gabriela ; Lešetický, Ondřej (advisor) ; Polanecká, Šárka (referee) Evaluation of marketing communication selected from the group of pharmaceutical products, OTC drugs intended for treatment of flu and colds by a questionnaire survey focused on specific factors influencing consumer behavior of the target group of customers Detailed record

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